BULLETIN

Effective Rotary Clubs in the Era of COVID-19

Effective clubs pursue the object of Rotary while embracing the motto of Service Above Self. They follow the Seven Areas of Focus and carry out activities along the Five Avenues of Service (club service, vocational service, community service, international service, and youth services). Since the pandemic is to stay with us in the Rotary Year 2021-2022, it is imperative that we revisit the components of running an effective Rotary club in the “new normal.”



1. Retain & Increase Membership

The core element of Rotary is the recruitment of new members, the retention and development of existing members, and the formation of new clubs. To be effective, Rotary clubs need dedicated, knowledgeable members who wish to do community service.

Check out the membership strategies below, presented by CMIRC Charter President Roger Lindley on 28 August 2021 at this year’s District 3360 Virtual District Training Assembly (DTA).



It is noteworthy that this year, Rotary International has added three new guidelines. These are diversity, equity, and inclusion.

An increasing membership base results in:

  • more opportunities for a club to perform service,

  • more supporters of the Rotary Foundation,

  • a larger pool of volunteers and future leaders, and

  • greater fellowship (aka FUN!)

Although clubs and districts are canceling or postponing their in-person meetings and events right now, they are still finding ways to keep up their fellowship, reimagine their service efforts and respond to the pandemic. CMIRC holds its regular meetings on every 1st and 3rd Tuesday of each month on ZOOM, as well as the 9@9 online meeting on the 9th of every month to catch up with our overseas members.

Let us explore how one could become an effective member of Rotary:

Effective Rotarians attend club meetings regularly. They participate in committees. They attend club events and district functions. They enjoy meeting other members and regard fellowship as crucial as the actual business part of a Rotary meeting. They dedicate time, energy, and funds as part of their commitment. Effective Rotarians believe that each vocation in Rotary’s classification system complements each other. They t